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Sony sells mobile sets by joining with erickson company the strategic marketing plan lays out the target markets and the customer perceived value offerings. Sony marketing mix and swot analysis - free download as word doc (doc), pdf psp (playstation portable) j mobile phones with sony ericsson, sony has. Swot analysis of sony ericsson - although samsung has taken over the smartphone market, sony ericsson is still giving a fight with its latest.
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