Marketing mix definition of the 4p's and 7p's - people, product, price, promotion, place, process and physical evidence all make up the marketing mix.
The first four elements in the services marketing mix are the same as those in the traditional marketing mix however, given the unique nature of services, the. 7 p's of jet airways the 7 p's product • • airline service – travel on ground services check in options - airport check-in, indigo airlines marketing plan.
Presented by: sudip dutta pgdm 2010 -2012 marketing major globsyn business product mix giving a feel for the product inside a service wrapper. Indigo airlines marketing mix 1 service and retail marketing igtc 2014- 2016 indigo airlines alanplal c1402 2 [indigo airlines] igtc.
Services marketing topic :- indigo airlines, stage 1 :- tangibility & intangibility stage 2 :- service mix 7 p's stage 3 :- recommendations.
Indigo airlines aims to become the number one leader in the low cost airline a service marketing mix are called 7 p's: the 4 p's of marketing mix (product, price, .